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Overview of Search Optimization Basics
SEO consists of processes to increase a platform’s exposure on search queries
Developing informative text supports successful SEO campaigns by engaging users
Keyword research identifies valuable terms that users enter in search queries
In-page tactics encompass refining headers, descriptions, and formatting for SEO
Reliable backlinks and endorsements are crucial for off-page search enhancements
Technical SEO addresses website speed, mobile usability, and crawlability issues
Measuring SEO success requires tracking metrics like traffic, rankings, and conversions
Search engine algorithms frequently change, demanding updated optimization methods
Comprehensive SEO integration covers quality content, targeted phrases, page improvements, backlink development, backend optimization, and analytics review
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